Friday, June 25, 2004

The mentality of Homo interneticus: "For any text to continue to hold our attention on the Internet, it must be calibrated so as to: provide just the right level of excitement to sustain interest; not introduce matters so strange that the reader cannot follow or is tempted to seek explanations on other sites; to present arguments of only moderate complexity - again not to distract or bore the reader; and gather the reader's sympathy by presenting materials likely to resonate with her. Opportunities to escape these limitations that might do for a printed work are far more risky in the Internet environment, where attention can quickly stray. Despite the apparent democracy of the Internet, where anyone has an equal chance to create a site or blog, these tight restrictions demand a high degree of talent and ingenuity for success."


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